Marketing e artes marciais

Life Science Journal

Volume 10, Issue SUPPL.1, 2013, Pages 170-176

Review of the capacity of sports marketing and related factors in order to increase financial resources and development of sports fields with emphasis on martial arts

Rad, A.G. , Moghadam, J.B., Salehian, M.H. , Zolfagari, A.  

Department of Physical Education, Tabriz branch, Islamic Azad University, Tabriz, Iran

View references (18)

Abstract

This study reviews the capacity of sports marketing and Factors to increase its financial resources and development of sports fields with emphasis on martial arts. The form of statistical study of field sports Managers Association of Karate, Taekwondo and Wushu, Cultural Heritage and Tourism Department media related of exercise that were about 77 people. Research sample included 40 that were selected sampling choice. Research survey that collected data for the researcher-designed questionnaire, the validity and reliability of the polls was used (α =0.79). Research data for analysis of the Pearson correlation test was used for multivariate Regression. The results also identify potential marketing of sport martial arts, the share of each factor in the development of sports marketing and promotion of sports fields (with emphasis on martial arts) in the country to identify.